Alessia Baumgartner, VP of Ecosystems at DWF Labs, participated in the panel ‘How to Survive and Thrive as a Web3 Company’ held during Algorand Royale TOKEN2049, hosted by the Algorand Foundation. She joined the discussion alongside Marc Bernier (Founder and CEO of DaffiOne), Benedetto Biondi (Co-Founder and CEO of Folks Finance), and Michael Cotton (Founder and CEO of Meld Gold).
Check out some of Alessia’s tips for Web3 projects to implement in order to stand out in the Web3 and crypto space.
Strategic Utility and Token Design
Alessia Baumgartner shared that projects should think strategically about utility and whether they need a token. She advised founders to focus on adding as much token utility as possible to their blockchain projects. By integrating the token into core functionalities — such as decentralised community governance, rewards, or access to the project’s services — projects create intrinsic value for the crypto asset, driving user adoption and demand. This approach not only strengthens the project’s value proposition but also aligns with long-term sustainability.
Mindshare vs. Profitability: A Stage-Based Approach
Whether to focus on increasing profitability or acquiring mindshare depends on the project’s stage of development. Baumgartner highlighted that early-stage crypto projects (pre-seed, seed round, or pre-TGE) should prioritize increasing mindshare. This lays the foundation for future growth and helps establish a strong position in the competitive Web3 landscape.
Increasing Market Share Through Research
To increase market share, Baumgartner recommended conducting thorough research. Founders should analyse competitors’ partnerships, the blockchains they are building on, and their overall narratives and strategies. This understanding allows projects to identify gaps, differentiate themselves, and capitalize on untapped opportunities.
Shifting Focus to Profitability in Later Stages
For later-stage projects (post-TGE), Baumgartner shared that the focus could shift towards profitability. She noted that goals and strategies must evolve as the project matures. By prioritizing profitability, projects can ensure sustainable growth and create lasting value for stakeholders.
How Founders Can Build Lasting Projects
Alessia Baumgartner’s insights provided a clear framework for founders navigating the Web3 space. By strategically designing utility, focusing on market share in early stages, and transitioning to profitability as the project matures, founders can build resilient and impactful companies.
The panel emphasised the importance of adaptability, strategic planning, and a deep understanding of the competitive landscape for survival and success in Web3.
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